HOLLYWOOD BOWL

In an effort to increase brand awareness in a highly competitive performing arts environment, this storied concert venue went all-in on digital.

As an in-house Digital Producer, I launched nearly 50 concert-specific paid media campaigns across 2 performance seasons (2017-18). All campaigns incorporated online banner creative, social media blasts, video and outdoor advertising. The rollout of the 2017 season's creative contributed to the Bowl's most profitable season to date, pending the results of the current (2018) season.