Madden NFL Mobile

With the launch of Madden NFL Mobile in 2014, Electronic Arts sought to bring the storied Madden franchise to new audiences via mobile devices.

In my role as a content producer at EA, I managed the creation of initial launch and sustained campaigns throughout the course of a year. All campaigns incorporated traditional, digital and social advertising strategies that specifically targeted NFL fans, Madden enthusiasts, and the 18-35 year old consumer.